Which system typically begins by collecting customer information such as email, telephone, and social media data, and then combines this with buying habits to anticipate customer desires?

Which system typically begins by collecting customer information such as email, telephone, and social media data, and then combines this with buying habits to anticipate customer desires?

• A. CRM System
• B. ERP System
• C. BI System
• D. HRIS

Answer: (A)

This is about how a system collects customer data from multiple channels and uses purchase history to forecast future needs. A CRM system fits best because it is designed to gather contact details from email, phone, and social media and link them with buying behavior to create a complete view of the customer. That unified data enables anticipating desires, personalizing outreach, and guiding sales and marketing efforts. Other systems focus on different areas: ERP handles internal operations like finance and supply chain; BI analyzes data across the organization without centering on customer relationships; HRIS manages human resources information.

This is about how a system collects customer data from multiple channels and uses purchase history to forecast future needs. A CRM system fits best because it is designed to gather contact details from email, phone, and social media and link them with buying behavior to create a complete view of the customer. That unified data enables anticipating desires, personalizing outreach, and guiding sales and marketing efforts. Other systems focus on different areas: ERP handles internal operations like finance and supply chain; BI analyzes data across the organization without centering on customer relationships; HRIS manages human resources information.