Which scenario best describes the use of a decision support system in marketing to assess ROI when ad budgets change?

Which scenario best describes the use of a decision support system in marketing to assess ROI when ad budgets change?

• A. Customer relationship management
• B. Enterprise resource planning
• C. Decision support system
• D. Supply chain management

Answer: (C)

Analyzing ROI in marketing when ad budgets change relies on a tool that lets you model scenarios and compare outcomes. A decision support system provides interactive access to data, analytical models, and what-if capabilities so you can simulate different budget allocations, estimate resulting revenue, costs, and ROI, and then choose the best course of action. This kind of system supports decision making under uncertainty by letting marketers tweak spend across channels, run multiple scenarios, and quickly see how those changes impact overall profitability. In contrast, customer relationship management focuses on managing customer interactions, enterprise resource planning coordinates core business processes, and supply chain management handles the flow of goods and information; none are built primarily for scenario-based ROI analysis in marketing budgets.

Analyzing ROI in marketing when ad budgets change relies on a tool that lets you model scenarios and compare outcomes. A decision support system provides interactive access to data, analytical models, and what-if capabilities so you can simulate different budget allocations, estimate resulting revenue, costs, and ROI, and then choose the best course of action. This kind of system supports decision making under uncertainty by letting marketers tweak spend across channels, run multiple scenarios, and quickly see how those changes impact overall profitability. In contrast, customer relationship management focuses on managing customer interactions, enterprise resource planning coordinates core business processes, and supply chain management handles the flow of goods and information; none are built primarily for scenario-based ROI analysis in marketing budgets.