Which function best matches Marketing management in an EIS?

Which function best matches Marketing management in an EIS?

• A. Organizational processes and manufacturing
• B. Budgeting, revenue, expenses, asset management, debt, credit, and investments, and tax minimization.
• C. Customer Service Management
• D. Sales, Promotions, and CRM

Answer: (D)

Marketing management in an Executive Information System is about driving demand, running campaigns, and building relationships with customers. The best match is the function that covers Sales, Promotions, and CRM because it directly handles campaign management, sales enablement, and the use of customer data to target and nurture prospects and current customers. This alignment in an EIS lets executives view how marketing efforts translate into sales results and customer engagement, often through dashboards that track campaign performance and customer interactions. The other options pull focus away from marketing: one targets operations and production, another covers financial planning and accounting, and the last concentrates on post-sale service rather than initiating and managing marketing activities.

Marketing management in an Executive Information System is about driving demand, running campaigns, and building relationships with customers. The best match is the function that covers Sales, Promotions, and CRM because it directly handles campaign management, sales enablement, and the use of customer data to target and nurture prospects and current customers. This alignment in an EIS lets executives view how marketing efforts translate into sales results and customer engagement, often through dashboards that track campaign performance and customer interactions. The other options pull focus away from marketing: one targets operations and production, another covers financial planning and accounting, and the last concentrates on post-sale service rather than initiating and managing marketing activities.