Which business application provides executives with the information they need to support strategic decisions?

Which business application provides executives with the information they need to support strategic decisions?

• A. Executive Information System (EIS)
• B. Customer Relationship Management (CRM) System
• C. Enterprise Resource Planning (ERP) System
• D. Supply Chain Management (SCM) System

Answer: (A)

Executives need a concise, high-level view of overall performance, trends, and external factors to guide long-term strategy. An Executive Information System is built for this purpose, delivering summarized data and key performance indicators from multiple sources in user-friendly dashboards and reports. It highlights exceptions and strategic opportunities, helping leaders monitor goals and make informed decisions without wading through day-to-day operations. Other systems serve different needs: a CRM system focuses on managing customer relationships and sales activities, not on providing the top-level strategic snapshot; an ERP system integrates core internal processes to run daily operations across the organization; and a SCM system concentrates on planning and executing the supply chain. While valuable, they’re primarily operational, whereas the Executive Information System is designed to support strategic decisions at the top.

Executives need a concise, high-level view of overall performance, trends, and external factors to guide long-term strategy. An Executive Information System is built for this purpose, delivering summarized data and key performance indicators from multiple sources in user-friendly dashboards and reports. It highlights exceptions and strategic opportunities, helping leaders monitor goals and make informed decisions without wading through day-to-day operations.

Other systems serve different needs: a CRM system focuses on managing customer relationships and sales activities, not on providing the top-level strategic snapshot; an ERP system integrates core internal processes to run daily operations across the organization; and a SCM system concentrates on planning and executing the supply chain. While valuable, they’re primarily operational, whereas the Executive Information System is designed to support strategic decisions at the top.