The category that focuses on Sales, promotions, and CRM is which?

The category that focuses on Sales, promotions, and CRM is which?

• A. Operations Management
• B. Financial Management
• C. Marketing Management
• D. Human Resources Management

Answer: (C)

Sales, promotions, and CRM are activities that live in Marketing Management because this area is all about creating demand for products and building strong relationships with customers. Marketing management involves understanding what customers want, communicating the value of a product through campaigns and promotions, selecting the right channels to reach buyers, and using tools like Customer Relationship Management systems to track interactions, tailor offers, and foster loyalty. The other domains focus on different priorities—Operations Management centers on producing and delivering goods efficiently, Financial Management on budgeting and financial analysis, and Human Resources Management on staffing and people practices. So the category that includes sales activities, promotions, and customer relationships is Marketing Management.

Sales, promotions, and CRM are activities that live in Marketing Management because this area is all about creating demand for products and building strong relationships with customers. Marketing management involves understanding what customers want, communicating the value of a product through campaigns and promotions, selecting the right channels to reach buyers, and using tools like Customer Relationship Management systems to track interactions, tailor offers, and foster loyalty. The other domains focus on different priorities—Operations Management centers on producing and delivering goods efficiently, Financial Management on budgeting and financial analysis, and Human Resources Management on staffing and people practices. So the category that includes sales activities, promotions, and customer relationships is Marketing Management.